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Global Forum | April 2015 Global Forum | April 2015 What Lies Ahead for Africa and the Middle East Vincent I Ahonkhai MD The Bill & Melinda Gates Foundation DIA Global Forum Regional Editor for Africa/ Middle East “The key product categories are mostly those for communicable disease intervention, or first line therapies.” In the Africa region and to a lesser degree the Middle East, the listed 2015 trends largely have minimal relevance so there is not much to discuss at the present time. Of all the listed trends, those with modest relevance, or trends of importance but are not on the list are described below. Focus on Unmet Medical Needs: Contrary to the situation in the industrialized world, duplicate products are still needed in order to create price competition and reduction, and to increase affordability and access. The key product categories are mostly those for communicable disease intervention, or first line therapies for cardiovascular conditions and diabetes. You Need to Know 65